This “Creative Connections” Series on the blog is where I hunt down creative artisans & designers to showcase their work and uncover the story behind their creative world. Are you a creative type doing interesting work in homewares or design? Send me a quick message over on my instagram account, to be showcased next.
Photo credit: Norsu Interiors
Hailey (the H) and Glenn (the G) are the creative duo behind H & G Designs; which is a mix of gorgeous minimalist style homewares. Leather strap shelves/ ladders & side tables are all so on trend at the moment in this scandi / monochrome style which is everywhere on insta. We are chatting with Hailey today, who answered a couple of questions; but first check out their gorgeous insta account over at h and g designs
1. When did you start H & G Designs?
Glenn and I started H and G Designs late 2014. We had just finished building our house and had spent many hours creating and making furniture to fill it when we decided to turn it into a small business.
2. Have you always been creatively motivated, always wanted to be an artist/designer once finishing school?
Yes and no. We both have been creative our whole lives but not in your traditional sense of the word “arty”- don’t expect anything good to come of me if you hand me some paper and a paint brush and ask me to paint a landscape – sort of thing! Glenn has always been really creative with timber and wanted to pursue furniture design after school but ended up going to uni to study Construction Project Management. I’ve always loved a good design and construct project, but through school never looked at it as an option.
3. What’s your favourite habit to start a new project? or if you’re feeling stuck creatively, what do you do that helps?
A swim in the ocean always gets me centred, motivated and inspired. Hands down winning solution for everything.
4. Do you have a favourite hashtag (#) or Instagram account and inspires you at the moment?
Where do I start. I’m relatively new to Instagram (I know, where have I been!) There are so many awesome architecture and interior sites I don’t think I’d do it justice naming only a few! I’m currently changing my main bedroom around (pretty much weekly) and I’m loving the #scandi look so I’m spending a fair amount of time on that hash tag!
5. What book are you reading at the moment?
I just finished reading Daring and Disruptive by Lisa Messenger, it’s an awesome book, I read it front to back on a recent plane trip and was so inspired and would highly recommend reading it . I’m also currently ready Billionaire Boy which is a book suited for 10 year olds who enjoy “toilet humour”… I’m a teacher part time and I’m reading it to my class, very funny book but I would maybe not recommend if you are over the age of 12!
What’s your marketing plan for H & G designs?
Great question. This has changed a lot for us over the short time we have been in business. Initially when we started H+G Designs we went on the I guess “traditional” marketing plan, we brought the print ad spaces, spent the dollars and … not ONE sale from the marketing plan! We had a great little ad in an amazing magazine and thought the sales would automatically come, they didn’t. I’m not saying print advertising doesn’t work, it is very successful for many businesses, just not ours in the formal sense. Since then we have been involved in many different marketing ideas all at a fraction on the price and results ten fold (that doesn’t up add from zero, but you get the point!). We are now focused on lining up with other great brands, people and the general instagram community.
If I had a marketing tip for other creative’s I would say- I’m still learning but, work towards your ideal brand, work with people you think suit your brand if it be gifting your products to other creative who can take great photo’s of your products (I know there are only so many photo’s I can take rearranging my current “props” before I get in too much trouble for buying too many under the “I need it for styling excuse!”. Also be good to your customers- a given I’m sure but my best marketing has been through previous happy customers and also those lovely customers providing me with awesome shots of our products in their homes.
Thank you so much Hailey for all your insights into your creative journey. You definitely have a similar therapy session to me! The beach – I could never live too far away from the ocean!
ohh yes the book ‘daring & disruptive’ from lisa messenger it’s been on my wishlist for a while now. But 2 little boys occupy a lot of my time now, and already have a stack of books to get to..mental note – to remember toilet humour -I’m sure my boys will love this book when they get a bit older.lol -boys will be boys!
Thank you so much for all your marketing insights. I have wondered a lot where print magazines are headed? It seems marketing went all crazy for blogs & websites – but I think big brands (which are well known) have gone back to more a print (traditional) based advertising. So where does that lead the smaller creative types? – I totally agree with collaboration with other creatives, with a similar aesthetic style. I have to say I’m totally astonished that you guys only started at the end on 2014, not even a year old. (big applause) I can’t wait to see what new products are on the horizon for H & G Designs.
All the best for 2015 & may your marketing dreams come true 😉